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返回>【天佑德讲堂】仁爱之心铸就伟大企业 -记方太董事长茅忠群演讲
天佑德青稞酒 天佑德青稞酒 2018-05-05

  幸福是人类永恒的追求,我相信没有一个人会拒绝幸福。——茅忠群

  FANGTAIJITUANDONGSHIZHANGJIANZONGCAIMAOZHONGQUNZAITIANYOUDEJIANGTANG-ZHONGGUOCHUANMEIDAXUE,JIANGSHULEQIYONGSHIYUNIANSHIJIAN,RONGHEZHONGGUOCHUANTONGWENHUAHE“NALAI”DEXIFANGGUANLIZHIDU,XINGCHENGDESHIHE“ZHONGGUOWEIDAQIYE”DETESEFAZHANZHILU。

  道:给予幸福感是终极使命

  “XINGFUSHIRENLEIYONGHENGDEZHUIQIU,WOXIANGXINMEIYOUYIGERENHUIJUJUEXINGFU,YAORANGQIANJIAWANHUYOUGENGJIAMEIHAODESHENGHUOHEXINGFUYUANMANDERENSHENG”,MAOZHONGQUNRENWEI,QIYEBUJINJINSHIJINGJIZUZHI,HAISHIYIGESHEHUIZUZHI,ZUOWEIYIGEJINGJIZUZHI,LISUODANGRANYAOMANZUBINGCHUANGZAOGUKEDEXUQIU,DANZUOWEIYIGESHEHUIZUZHI,YAOJIJICHENGDANSHEHUIZEREN,BUDUANDAORENXIANGSHAN,CUJINRENLEISHEHUIDEZHENSHANMEI。

  JUTILAIJIANG,QIYEYAOZUODAOGUKEDEANXIN、YUANGONGDECHENGZHANG、JINGYINGKECHIXU、SHEHUIDEZHENGQI。

  GUKEDEANXIN,JIQIYEDECHANPIN、FUWUNENGGOURANGKEHU12FENDIANXIN。

  YUANGONGDECHENGZHANG,SHIRANGYUANGONGWUZHIJINGSHENSHUANGFENGSHOU,SHIYESHENGMINGSHUANGCHENGZHANG。MANZUYUANGONGWUZHIXUQIU,JIZHIYEFAZHANXUQIU,SHIDANGXIAQIYEPUBIANJIAOWEIGUANZHUDE,YOUHENDUOQIYEZUODEJIAOWEITUCHU,DANSHIRANGYUANGONGJINGSHENHESHENGMINGYEDEDAOCHENGZHANGWANGWANGBEIQIYEHULVE。ERWEIYOUSHENGMINGDECHENGZHANGCAINENGRANGYUANGONGZHENZHENGXINGFU。

  SHEHUIDEZHENGQI,QISHIJIUSHIJIJILVXINGSHEHUIZEREN。ZHEILIBUSHIXIAYIDENACHUYIBUFENQIANZUOGONGYI,ERSHI“JUNZIAICAI,QUZHIYOUDAO”。

  RUCI,JINGYINGKECHIXU,ZESHUIDAOQUCHENG。

  ZHEISHIYIGEWEIDADEQIYEXUYAOJUBEIDESHIMINGGUAN,DANSHISHIMINGSHIHONGWEIDE、YAOYUANDE,YAOZAIHEXINJIAZHIGUANDEZHIYINXIAWANCHENGYIGEGEMUBIAOLAISHIXIAN。ZHENSHANMEIDEYUANTOU“RENYILIZHIXIN,LIANCHIQINYONGYAN”BIANCHENGWEIWEIDADEQIYEPUBIANZUNXUNDEJIBENJIAZHIGUAN。

  术:五大方法论打造高效组织

  YOULE“DAO”DEZHIYIN,YAODAIDONGQIYEJIANKANGYUNZHUAN,BUDUANCHAOZHEZHONGJIMUBIAOMAIJIN,HAIYAOXIUXIGUANLISHANGDE“SHU”。

  MUQIAN,ZHONGGUOQIYEGUANLISHANGDESHUZHUYAOWEIYINYONGXIFANGGUANLIZHIDU,RUCIYILAI,ZAIZHONGGUODABEIJINGYINGXIANGXIAXINGCHENGDEHEXINJIAZHIGUANHEXIFANGJINGJIHUANJINGYINGXIANGXIAXINGCHENGDEGUANLIZHIDUCHENGWEIQIYEDELIANGZHANGPI,WANGWANGHUICHUXIANNANYICHULIDEMAODUN。YINCI,ZAIZHONGGUO“DAO”DEZHIYINXIA,YAOZHUANBIANXIFANGZHIDUWEISHIHEZHONGGUOQIYEDE“SHU”。

  ZAITIANYOUDEJIANGTANG,MAOZHONGQUNLAOSHICHANSHULE5GECENGMIANDEFANGFALUN。

  XINBENJINGYING。ZUOWEIQIYEJIA、GUANLIZHE,YAOXIUJIANREN,XIUHAOZIJIDEXIN,ANYUANGONG、GUKE、KEHUDEXIN。ZHEILIDEXINSHIZHIZHENGZHIDELIANGSHANZHIXIN,SHIDAOYI,SHIZERENGAN。

  YIDAOYUSHU。YONGQIYEDEHEXINLINIANJIAYU、TISHENG、YOUHUA、GAIBIANYINJINLAIDEXIFANGDE“SHU”,QISHIJIUSHIBIANGEZHIJIEYINJINLAIDEXIFANGGUANLIZHIDU,XINGCHENGSHIHEZHONGGUOJINGJIHUANJINGDEGUANLIZHIDU,YIDADAOQIYEYUNXINGTIXIJIYOUZHONGGUOCHUANTONGWENHUADEJIYINYOUSHI,YOURONGHELEXIFANGGUANLIZHIDUDEZHUANZHANG。

  LINGDAOLI。ZHENGSUOWEIDADAOZHIJIAN,SHOUDUANZAIDUOBIBUGUOYIGERENGEMEILI。YINCI,ZHEILIDELINGDAOLIJIWEIPINGE,YEJIUSHIRENGEMEILIDEYUANQUAN。GUANLIZHEYAO“ZHIYUDAO,JUYUDE,YIYUREN,YOUYUYI”,BUDUANTISHENGZIJIDEPINGEHEXINLINGPINZHI,NINGJULILIANGDACHENGQIYEYUANJING。

  DEFAGUANLI。ZAIWANSHANDEGUANLIZHIDUYEBUNENGCHONGFENDIAODONGQIYEDEXIAOLV,YINCIXIFANGZHIDUZHIWAITONGCHANGHUIYOUXINYANGBIANCEZHERENMEN。ZHONGGUOQIYEYAOJIANLI“YINYANGSIWEI”,YEJIUSHIYAOJIANGUGUANLIZHIDUHEDAODEJIAOHUA,SHULISHIHEQIYEDEWENHUAXINYANG。

  ZAIYIGESHI“ZUZHIXIULIAN”。RUGUOZUZHINENGLIKEYIYIBEI、LIANGBEI、WUBEI、SHIBEIDITISHENG,NEIMEZUZHINENGLIANGKEYISHIBEI、ERSHIBEI、BAIBEIDETISHENG,YAOTONGGUOJIANSHEZUZHINENGLIANG,DADAOQIYELILIANGDEKUAISUZHUANGDA。

  践:用仁爱之心塑造品牌

  ZAISHIJIANZHONGRUHETONGGUOPINPAICHUANGZAOXINGFU,JIYUXINGFUGAN,SHIMAOZHONGQUNLAOSHIJIANGSHUDEDISANGEWENTI。

  JIANZAOYIGEPINPAIBAOKUOSIGEFANGMIANDEDONGZUO:PINPAIDEZHUZHANG、PINPAIDEDINGWEI、PINPAIGOUTONGHEPINPAIQUANGUOCHENGDEGUANLI。MEIYIGEGUOCHENGDOUYAOBINGCHIRENAIZHIXIN。

  YOURENAIZHIXIN,ZAISUZAOPINPAISHICAINENGBUDUANCHUANGXIN,SHIXIANPINPAIDEGONGNENGJIAZHI、TIYANJIAZHIHEPINZHIGENGUKEWUFENGDUIJIE,RANGGUKEZAISHIYONGPINPAISHICHANSHENGXINGFUGAN。CHUANBOPINPAISHI,ZEHUIGENGDUOGUANZHUCHUANDIPINPAIDEJIAZHIHEYIYI,CHUANBOZHENGNENGLIANG,ERFEIXIANGZHERUHEBODEGENGDUOYANQIU。YOURENAIZHIXINDEPINPAICAINENGRANGRENJINGWEI,CAINENGCUNZAIDEGENGJIU。

  DUINEI,YOURENAIZHIXIN,YUANGONGFANGHUIDEDAOGENGDUOCHENGZHANG,SHIXIANQIYEYUYUANGONGDEXIESHOUBINGJIN。TIANYOUDEQINGKEJIUSUIRANZAIRONGHEZHONGGUOCHUANTONGWENHUAHEXIFANGGUANLIZHIDUSHANGSHANGXUTANSUO,DANYONGRENAIZHIXINDAZAOPINPAISHIQIYIZHIYILAIZAIJIANCHIDE。DUINEI,TIANYOUDEQINGKEJIUBUDUANBANGZHUYUANGONGFENGMANZIJIDEZHUANYEJINENG、SHOUHUOJIANKANGDESHENGHUOLINIAN;DUIWAI,SHIZHONGBAOZHANGCHANCHUGAOPINZHIDEQINGKEJIU,BINGCHUANDIJIANKANG,BANGZHUKEHUPEIYANGJIANKANGDESHENGHUOFANGSHI。