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返回>【天佑德讲堂】疯子逻辑和新市场环境下“简一”的经营战略
天佑德青稞酒 天佑德青稞酒 2018-05-25

  2018NIAN5YUE16RIXIAWU,JIANYITAOCILIZHILINDONGSHIZHANGLAIDAOZHONGGUOCHUANMEIDAXUEGUANGGAOXUEYUAN《QIYEYINGXIAOZHANLVEKE》DEKETANG,WEITONGXUEMENDAILAILEYITANGSHENKEFENGFUYOUSHENGDONGFENGQUDEYANJIANG。ZHEIWEITAOCIZHUANJIARUHEBIANSHENQIYEJIAYISHOUDAZAOJIANYIPINPAI?JINRUJINHUATONGDAODETAOCIXINGYEJIANGMIANLINZENYANGDEFAZHAN?ZAIXINSHICHANGHUANJINGXIA,TIANYOUDEQINGKEJIUJIQUXINGYEJINGYAN,JINGYINGZHIDAOSHISHENME?

  TIANYOUDEJIANGTANGDAININYIKUIJIUJING。

  

 

  YI、CONG“TAOCIXINGYEQIAOBUSI”DAO“FENGZILISANYI”

  10NIANQIANJIANYIQUANQIUSHOUCHUANG“JIANYIDALISHICIZHUAN”, ZHUANGSHIGONGNENGKONGQIANTIGAO。JIANYIBAOCHI10NIANDIYI,DAIDONGZHENGGETAOCIXINGYEPINLEIFAZHANBINGQIESHENGJI。YUSHITAOCIXINGYEMEITIJILELIZONG“DALISHICIZHUANZHIFU”、“TAOCIXINGYEQIAOBUSI”DECHUOHAO。TASHIYIGEXINGYEGONGRENDECHUANGXINXINGLAOZONG。

  2016NIANZHEIGECHUOHAOBIANCHENGLELISANYI“FENGZI”。YINWEIJIANYIKAISHILEYIXILIERANGPANGRENBUKELIJIEDE“FENGZI”DONGZUO。

  2016NIANJIANYIHUA2.995YINAXIAYANGSHI《XINWENLIANBO》HUANGJINZIYUAN,DANYOURENRENWEICIZHUANSHINAIYONGPIN,LOGODOUKANBUJIAN,ERQIEXIAOFEIZHEYEBUHUIPINGZHEKANDIANSHIGUANGGAOJIUMAI。

  ZHIDEYITIDESHI,TIANYOUDEQINGKEJIUJINNIANLAIYESHUANGGUANQIXIA,DUIXINMEITIYINGXIAOYIJIADATOURU。

  

 

  ER、JIANYIFAZHANDESANDAJIEDUAN

  DIYIJIEDUANQIBUQI,2002NIANDAO2008NIAN,YOUYUQITATAOCIQIYEDEJINGZHENGCELVE,JIANYIWEIQIUSHENGCUN,DAYOUJIZHAN,LUXUKAIFALESANGETAOCICHANPINPINLEI。

  DIERJIEDUANSHIDIYICIZHUANXING,CONG2009NIANDAO2015NIAN,JIANYIZAIZHEIJIEDUANKAIZHANPINLEICEYIZHAN。

  DISANJIEDUANSHIDIERCIZHUANXING,CONG2016NIANKAISHIYUJIDAO2020NIAN,JIANYIZAIZHEIJIEDUANKAIZHANPINPAICEYIZHAN。

  XINSHIDAILAILE,HUANJINGYEZAIBIAN,BUJINDUIYUJIANYI,DUIYUTIANYOUDEQINGKEJIUGENGSHIRUCI。

  

 

  SAN、DIYICIZIWOGEMING:KAICHUANGXINPINLEI,JUJIAOGAODUAN

  CONG2002NIANKAISHIDAO2006NIAN,JIANYIDEFAZHANZOUSHANGLEZHENGGUI。XINGYETONGZHIHUAJINGZHENGJILIE,WEILAIJIANYIRUHEFAZHAN?YONGLEJINYINIANDESHIJIAN,LIZONGDAILINGTUANDUIYANJIULEXINGYECHENGGONGQIYEDELIUZHONGMOSHI。

  DAODIYAOZOUNEITIAOLU?ZHEIYESHIBAOKUOTIANYOUDEQINGKEJIUZAINEIDEQUANGUOQIYEZAIXIAOFEISHENGJIBEIJINGXIAMIANLINDEQIESHIWENTI。

  SI、JUJIAOGAODUANSANBANFU:DUO、ZHAN、JIANG!

  JIANYIJUJIAOGAODUANDEXINGDONG,SHOUXIANSHIDUODIAOHEZHANDIAOLAOJIUCHANPINXIAN,TONGSHIZHONGJIANGTUIJINCHUANGXINCHANPINHEFANGXIANGDEJINGXIAOSHANGYIJINEIBUYUANGONG。SANBANFUYIQIJINXINGSHI,DIYINIANHENJIANNAN,DIERNIANHAOYIXIE,DISANNIANDAJIAJIUDOUZOUSHANGLEZHENGGUI。

  

 

  WU、CHANNENGGUOSHENGCUIDONGTAOCIXINGYEDEJINHUA

  TAOCIXINGYEDEFAZHANCHUXIANLELIANGDATEZHENG:YIFANGMIANCHANNENGGUOSHENG,LINGYIFANGMIAN,XINGYEFAZHANZHENGTIJINRULINGHEZHUANGTAI,MATAIXIAOYINGCHUXIAN,HAODEGENGHAO,CHADEGENGCHA。

  RENHEYIGEXINGYECONG0KAISHIKUAISUFAZHANDAOYIGEDINGDIAN,DADAOBAOHEZHUANGTAI,CHUXIANCHANNENGGUOSHENG。BAIJIUXINGYEYESHIRUCI。TIANYOUDEQINGKEJIUTONGYANGSHENKERENSHIDAO,QIYEFAZHANDEZIRANGUILVJIURUDUSHUDENULICHENGDU,BUNULI,JIHUIJIUBIANSHAO。

  LIU、DIERCIZIWOGEMING:YIYONGHUJIAZHIWEIHEXIN

  JIANYI2016NIANKAISHIDIERCIZIWOGEMING,YIYONGHUJIAZHIWEIHEXIN,DAZAOPINPAIHEFUWUWEIXINDEHEXINJINGZHENGLI。

  

 

  DAZAOFUWUHEXINJINGZHENGLI,BUSHIJIANDANSONGHUOFUWU,ERSHIYAOBAZHENGGEGONGSIYUNYINGTIXICONGSHENGCHANXINGZHIZAOYEBIANCHENGFUWUXINGZHIZAOYE,LAIYUANYONGHU,ZAIHUIKUIYONGHU。

  QI、PINPAICEYIZHANXINGDONG:HUANTOU、HUANSHOU、HUANJIAO

  ZIWOGEMINGYAOYOUDONGZUO,ZUOQIYEZHIYOUXIANGFABUXING,SHUODAOHAIYAOZUODAO。

  JIANYIDEDIERCIZIWOGEMING,GEMINGDONGZUOJIUSHIHUANTOU、HUANSHOU、HUANJIAO,SUOYOUDONGZUOLAIYUANYUYONGHUJIAZHI。YAOZHENZHENGWEIYISHIFUMUCHUANGZAOJIAZHI,ZHEISHIQIYESHENGCUNDEGENBEN。HUANSHOUYAOKAOCHUANGXIN,YAOYIYONGHUJIAZHIWEIZHONGXIN,CONGYONGHUJIAZHILAI,ZUIHOUHUIDAOYONGHUJIAZHIBENSHEN。

  

 

  BA、CHANPINHEJISHU、FUWUHECHUANBODECHUANGXINZUHEQUAN,BAOHEGONGJI

  CHANPINHEJISHUCHUANGXINSHIZUIGENBENDECHUANGXIN。YOUYUXIANZAIJINGZHENGJILIE,ZIYUANFENSAN,ZUORENHESHIQINGYIDINGYAOBAOHEGONGJI。JIANYIMEINIANBAOCHIYIDAIXINCHANPIN,LIANXUSHINIAN,SHINIANSHIDAICHANPIN。SUOQUDEYIXILIECHENGJIUDOUKAOCHUANGXINZHICHENG。

  ZAIFUWUCHUANGXINSHANGKAIXINGYEXIANHE,XINGYEWEIYISHIXINGQUANGUOMINGMASHIJIA,XINGYESHOUJIATIGONGBAOPUTIE,YINJINXIAOSHIFUWU,XITONGJIEJUEFANGAN,GUANJIASHIFUWUTIXI,BUYONGGUKECAOXIN。

  ZAICHUANBOCHUANGXINSHANGBAOHEGONGJI,2016NIANNAXIA《XINWENLIANBO》HUANGJINZIYUAN,2017NIANWANGLIFENLAOSHIZUOLE《YINGZAIZHONGGUO》SANGEANLI,“JIANYI”SHIQIZHONGZHIYI,2018NIANRUXUANGUOJIAPINPAIJIHUA。

  

 

  JIU、FENGZIDEZHANLVELUOJI

  ZAIXINDESHICHANGHUANJINGLI,DUOJIUSHISHAO,SHAOJIUSHIDUO。

  YIQIANJINGZHENGBUJILIESHI,DAOCHUDOUSHIJIHUI,KEYIZUOHENDUODONGXI,JINTIANJINGZHENGJILIESHI,GENGYINGGAISHIJIZHONGSUOYOULILIANG,ZAIMOUYIGEDIANSHANGZUODAOSHUYISHUER。

  

 

  ▲LIZHILINDONGSHIZHANGYUZHUCHIRENLIXIAOMENG

  SHI、ZUOZHONGGUOYILIUPINPAI,SHIJIEZHIMINGPINPAI

  JIANYIYOUYIGEMENG,2004NIAN,FAGONGZIDOUHENKUNNAN,JIANYIDANGSHIJIUYAOZUOZHONGGUOYILIUPINPAI,SHIJIEZHIMINGPINPAI。ZHONGGUO(China)SHITAOCI(china)ZHIZAODAGUO,TAOCIXINGYEHENWEIDA,SHIWEIYIYIGEYUGUOQIMINGDEXINGYE,CHANLIANGZHANDAOSHIJIEDESANFENZHIER,DANSHIBUSHIQIANGGUO。ZAIHAODESHIDAILIMIAN,WOMENYINGGAIBAZHENGGECIZHUANXINGYECONGDABIANQIANG,CONGGENPAOBIANCHENGBINGPAO,SHENZHILINGPAO。

  ZAIJUBULINGYULIJIANYIYIJINGLINGPAOSHINIAN,NEIBUSIKAOXIAYIGEERSHINIANZENMEJIXULINGPAO,LAKAICHAJU,YAOBAZHONGGUO“DALISHICIZHUAN”DANYIPINPAIZUOCHENGMEILIDETAOCIMINGPIAN,ZHEISHIWOMENDEMENG。

  ZUOYILIUPINPAI,ZHEIYESHISUOYOUQIYEDEMENGXIANG。TIANYOUDEYIBULIWAI,“FENGZILUOJI”FARENSHENSI,JUJIAOPINLEIDEGUANDIANYERANGRENTIHUGUANDING。

  TIANYOUDEJIANGTANG,WOMENXIAQIZAIJIAN。