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返回>【天佑德讲堂】董事长李银会《喝杯青稞酒,带你去旅行——我与天佑德青稞酒的故事》
天佑德青稞酒 天佑德青稞酒 2018-06-07

  “HEYIBEIQINGKEJIU,DAINIQULVXING”,ZAITIANYOUDEQINGKEJIUDONGSHIZHANGLIYINHUIJIANGSHUQIZAIQINGHAIDESHENQILVXINGQIAN,XIANCHANGMEIGERENPINCHANGLEYIXIAGAIGONGSIMINGXINGCHANPIN——JINBAO,DAIZHEWEIWEIDEXUNYI,TINGZHELIDONGCHUNPODEWEIWEIZHIYIN,JINRUQINGZANGMIJING。

净水净土好粮酝酿一杯青稞酒

  LVEGUOKONGKUANGDEYINGYINGCAOYUAN,FEIGUOWEIEDEAIAIXUESHAN,LAIDAOSANJIANGZHIYUAN。ZHEILIDESHUICHENGQINGBILV,MAOZHESISIFENFANG,BUJINRANGRENGANKAITIANSHANGZHISHUI。SHIDE,TAIPINGYANGSHUIXIDEHUANGHE、ZHANGJIANG、LANCANGJIANG,YINDUYANGSHUIXIDEYALUZANGBUJIANG、NUJIANG,TAMENZUIYUANSHIDESHENGTAIDOUSHI“CHENGJING”,PANGRUCHUSHENGYINGER,YINWEIYUNYUTAMENDEQINGZANG。“QINGZANGSHANSHUIJINGTIANXIA,YAZHOURENMINJINGQINGZANG”,SHUI、TUZHISHISHENMIQINGZANGDEYIJIAO。

  LAIDAODAPIANDEQINGKETIANDI,NIANQIYISUIERQINGKE,QINGQINGYIXIU,GAOYUANDEQINGLIANGQIXICHONGYINGBIYI,ZHEISHIYUANZIYUANWEIDEGAOYUANLIANGSHI,TAMENYOUZHEGAOYUPINGYUANLIANGSHIDEYINGYANGSU,SHENZHIDUTEDEYINGYANGSU,YANGYULEYIDAIYOUYIDAIJIANZHUANGDEGAOYUANTONGBAO。

  JINGSHUI、JINGTU、HAOLIANGRUJINDOUYUNHANZAILEYIBEIXIAOXIAODEQINGKEJIU。CIQIAN,JIANGNANDAXUEHETIANYOUDEQINGKEJIUGONGTONGKAIZHANLE“QINGKEJIUTEZHENGFENGWEIWUZHIYANJIU”XIANGMU,ZAIQINGKEJIUZHONGJIANCECHULE11ZHONGTIEXILEIHUAHEWU,SHIMUQIANSUOYOUJIUZHONGJIANCEDAOHANTIEXILEIHUAHEWUZHONGLEIZUIDUO、HANLIANGZUIGAODEJIU。ERTIEXILEIHUAHEWUJUYOUKANGJUN、KANGBINGDU、KANGYANGHUA、ZHENTONG、ZHUXIAOHUA、KANGAIDENGGONGXIAO。

厚重的历史伴随无数传说 形成青稞酒底蕴

  QINGZANGWENHUA,DUIWOMENLAISHUOYOUSHIYIGESHENMIDELINGYU。ZAIFOJIAOWENHUAZHONG,TAYOUZHECHONGGAODEDIWEI,RANGRENWANGERSHENGWEI;ZAIMINJIANCHUANSHUOZHONG,TAFANGFOYIGEYOUYIGESHENHUACHUANSHUO,XIYINRENMENBUDUANTANXUN;ZAISHIGEWENYIZHONG,TAJIUSHINEIDUOQINGDECAIZI,LINGRENQINPEI。ERZHEIXIETONGYANGDOUYUQINGKEJIUYOUZHEMIBUKEFENDEYUANYUAN。

  CANGYANGJIACUOCENGJINGZHEIYANGMIAOXIEQINGKEJIU:“GUNIANGNIZAICIDANGLU,WORIRICHENZUIYUBEIZHONGMEIJIU。JINSHENGMEIYOUBIEDEXIWANG,ZHIYUANYUNIHEJIUJIANGZHANGBANZUIXIANG。”《GESAERWANGCHUAN》ZHONGYETIDAO:“ZAOJIUXIANYAOYOULIANGSHI,QINGKEYONGLAIZHUMEIJIU……DAOSHANGQINGJIEBILVDESHUI”TONGYANGDE,ZONGJIAOWENHUAZHONGYECHUCHUYOUZHEQINGKEJIUDESHENYING,RUKAIGENGYISHISHANG,QINGKEJIUSHIYONGLAIJINGFENGSHENLINGDE。

  QINGKEJIUJIUSHIQINGZANGWENHUADESUOYING,YIBEIJIUNENGYINCHUWUSHUDEGUSHI。

  JUJIN4000NIANZUOYOU,ZAIHUZHUXIANJINSHANKOUYIYOUQINGKEJIU,GAIBULUOSHOULINGJINSHANJIUZUSHIZHONGGUOQINGKEJIUZHIZU。GENSUILISHIDEZHUANLUN,CHUNQIUZHANGUOSHIQI,YIMINGQIANGREN——WUYIYUANJIAN,ZAIQINGUOZUOFULU,XUEDAOGENGXIANJINDENONGGENGJISHU、NIANGJIUJISHU,YIZHIHOULAITAOHUIQINGHAI,BEIXUANWEIBULUOSHOULING,GAIJINLEQINGKEJIUNIANGZAOJISHU。

  ZAIDAOTANGCHAOWENCHENGGONGZHUYUANJIATUFANGUOWANGSONGZANGANBU,ZHEIYIZOUJIUSHISANNIAN,QIJIAN,SUIXINGDENIANGJIUSHIFUBAHANZUNIANGJIUJIYIYUQINGHAIQINGKEJIUGONGYIXIANGJIEHE,CHUANGZAOLEGENGHAODENIANGJIUJISHU,HOULAIYOUBAZHEIXIANGXINJISHUCHUANBODAOXIZANG,DIANDINGLEQINGKEJIUZUOWEIZANGZU“MINZUZHIJIU”DEDIWEI。

  ZHIZHIMINGUO,ZHAOZHANGJI,JICHENGTIANYOUDEZUYE,CHENGXINJINGYING,JIANGXINNIANGZAO,“KAITANSHILIYOURENZUI、TUOJIUQIANLIYILUXIANG”DEJIAHUALIUCHUANKAILAI,DAZAOLETIANYOUDEQINGKEJIUDEJINZIZHAOPAI。

  LISHILIUCHUANXIALAIWENHUADIYUN,XIANBEIJINGXINYANZHIDETIANNIANGGONGYISHIRUJINTIANYOUDEQINGKEJIUDUYIWUERDEYOUSHI。

不断创新、学习 带领青稞酒走出国门

  YISHOUHAOPAI,YAOYOUJINGSHUDESHICHANGYUNZUO,CAINENGZHENZHENGCHENGWEIMINZUDEJIAOAO。

  ZAI2006NIAN,TIANYOUDEQINGKEJIUYIKAISHIBUJUHULIANWANG+ZHANLVE,YONGSHUJUXITONGGUANLIYINGXIAOWANGLUO,JIANLILEJIYUHULIANWANGDEYUNDANXITONG。SHIYUNIANDEBUJU,MUQIANYIZHONGJIUYUNMA、ZHONGJIUYUNTU、ZHONGJIUYUNJUWEIDAIBIAODEYIXILIEXIAOFEIZHEYINGXIAOGONGJUYIJINGKAIFACHENGSHU,CHENGWEITIANYOUDEQINGKEJIUDESHICHANGKAIFALIQI。DANZHEIJINSHITIANYOUDEQINGKEJIUHULIANWANG+ZHANLVEDEDIERBU。

  “SHUJU+KEHU“DEXINLINGSHOUMOSHI,CAISHITIANYOUDEQINGKEJIUHULIANWANGSANBUQUDEFANGXIANG,JITONGGUOYUNJISUAN、DASHUJU、WULIANWANG、RENGONGZHINENG,ZHENGQUZAORISHIXIANYOUCHUANTONGGUANLIQUDONGXIANGHULIANWANGQUDONGDELICHENGBEISHIZHUANXING。

  RUGUOSHUOYINGXIAOPOJUSHIXIANFENG,NEIMEPINPAITUPOJIUSHISHENGERBUSHUAIDEQUDONGLI。

  TIANYOUDEQINGKEJIUWUYISHIJIANKANGDEHAOJIU。JINNIANLAI,TONGGUOZHONGGUOWANGQIUGONGKAISAI、HUANHUSAI、QINGKEJIUWENHUAJIEDENGHUODONGJIEHE,TIANYOUDEQINGKEJIUBUDUANXIANGXIAOFEIZHECHUANSHUJIANKANG、SHISHANGDESHENGHUOFANGSHI,CONGXINZHISHANGQIANGHUAPINPAIXINGXIANG。RUJIN,ZAIQINGHAISHENG,TIANYOUDEQINGKEJIUKEWEIYIZHIDUXIU,SHIDANGDIXIAOFEIZHESHOUXUANDEYINJIUCHANPIN。

  RANER,TIANYOUDEQINGKEJIUBINGMEIYOUTINGXIAJIAOBU,YIZHIZAIXUNZHAOZIJIDELANHAI。ZAIZHONGGUOYIWAIDEGUOJISHICHANG,ZHONGGUOBAIJIUSUOZHANDEFENELIANBAIFENZHIYIDOUBUDAO。SUOYIGUOJISHICHANG,SHIZHONGGUOBAIJIUWEILAIJUDADELANHAI!2015NIAN,TIANYOUDEQINGKEJIUSHOUGOULEWEIYUMEIGUONAPAGUDEMAKESIWEIJIUZHUANG,HUODELEGUOWAIGONGCHANGFENGFUDEGUANLIJINGYAN,JILEILEGUOJISHICHANGJIUSHUIYINGXIAODEBAOGUIJINGYAN,RUJIN,MAKESIWEIJIUZHUANG,JIUSHITIANYOUDEQINGKEJIUDAKAIGUOJISHICHANGDEPEIXUNXUEXIAO、SHIXIJIDI、QIAOTOUBAO。

  CIWAI,DANFUSHEHUIZEREN、GANENHUIKUISHEHUI,SHULIBOGOUXIAZAIWANGZHIDENINGJUZUOYONG,YESHITIANYOUDEQINGKEJIUBUDUANPOJUDEFABAO。

  LIDONGYIGEXIAOSHIDEYANJIANGDAIWOMENCHUANGUOLEQINGZANGTIANRANDEMEIJING,YOULANLEQINGZANGSHENMIDEWENHUAZHANGHE,PINWEILEYIGEZHIMINGMINGPAIDECHENGGONGZHILU,JIEXIALAIYOUJIZHENGZAICHUANGYEDEHOUBEIFENXIANGLEBAOGUIDEXINDE。

  1、ZHINENGCHENGGONG,BUNENGSHIBAI。XUANZECHUANGYEJIUSHIXUANZESHENGLI,CHUANGYEZHEKEYIBEIDABAI,DANBUNENGBEIDASUI,ERQIESHENGLIMEIYOUZHONGDIAN,BIXUSHICONGYIGESHENGLIZOUXIANGXIAYIGESHENGLI。

  2、TIANCAISHISHAOSHUDE,DANRENRENDOUKEYIZHUOYUE。

  3、YONGYIBEIZI,ZUOCHENGYIJIANSHI。BATIANYOUDEQINGKEJIUZUOCHENGQUANGUOPINPAINAIZHIQUANQIUPINPAIJIUSHILIDONGDERENSHENGMUBIAO。